Why is having a brand important

The simple answer: through your brand.

A brand represents the sum of people’s perception of you or your company’s customer service, reputation, advertising, and logo. In the case of your personal brand, how you present, what you look, sound and behave like are your logo and advertisement.

“One of the aspects of our lives we often forget, or where we can find ourselves at odds with our public image, is in our homes,” says Ruby Woman homewares business owner and stylist Anna Giannis.

“Our homes are a representation of ourselves and our lives. Homes are a body of emotion: they hold memories, experiences and adornments, many of which are symbolic of who we are in private. Stepping into someone’s home often provides an insight into who they really are.

“People can forget this part of their life but I believe if you are authentic and aligned with your personal brand then there are no missing pieces,” says Anna, which is why she says you need to think about what every part of your life says about you and, “always be authentic”.